VU PHONG PHU | Editable working copy. Click table cells to complete. Save changes using your editor before distribution.
Choose a format around the channel, handling needs and brand position.
| CHANNEL | DIRECTION | BUYER PRIORITY |
|---|---|---|
| Premium supermarket | Vacuum, laminated retail or kraft-look formats | Shelf presence, clear label, consumer handling |
| Hotels & restaurants | Operational bags in agreed sizes | Handling, storage and repeat supply |
| Wholesale & distribution | Woven or laminated woven formats | Durability, traceability and transport |
Start with function; then develop the appearance.
| FORMAT | POTENTIAL USE | CONFIRM BEFORE APPROVAL |
|---|---|---|
| Vacuum bag | Compact premium retail presentation | Vacuum retention, seal integrity, material and print area |
| PE / flexible bag | Everyday retail and foodservice | Film structure, thickness, sealing and handling |
| Laminated retail bag | Printed premium brand range | Barrier structure, finish, seam and print registration |
| Kraft-look format | Natural visual positioning | Actual composition and food-contact suitability; appearance alone proves neither |
| BOPP laminated woven | Distribution and larger retail packs | Lamination, print coverage, closure and load handling |
| PP woven | Wholesale and operational use | Construction, liner where needed, closure and transport |
| Bulk configuration | Project-specific industrial supply | Loading method, liner, traceability and unloading plan |
Discuss 1 kg, 2 kg, 5 kg, 10 kg, 25 kg or 50 kg as starting options. Availability depends on the selected format and production arrangement. Custom sizes require a feasibility review.
Use one approval record for material, artwork and handling.
| STEP | ACTION | OUTPUT |
|---|---|---|
| 1 | Define channel and consumers | Market, use and price positioning |
| 2 | Select format and proposed size | Material and packaging feasibility |
| 3 | Prepare artwork and labeling | Version-controlled design and market content |
| 4 | Review the sample / proof | Seal, appearance, print and handling checks |
| 5 | Approve the final configuration | Written reference before production |
| FIELD | TO COMPLETE |
|---|---|
| Brand / product | ________________________________ |
| Format / proposed pack size | ________________________________ |
| Material / liner / closure | ________________________________ |
| Artwork revision / approval date | ________________________________ |
| Handling or shelf-life evidence needed | ________________________________ |
John@vuphongphu.com | +84 789 886 789
brian@vuphongphu.com | +84 913 673 067