PREMIUM VIETNAMESE RICE · OEM · PRIVATE LABEL · EXPORTJohnBrian · VPP Rice
VU PHONG PHU — Where Rice Means More
OUR STORY / VŨ PHONG PHÚ

Three decades in rice.
A partner for your next chapter.

Our family rice-milling roots began in 1990. Today, that experience supports a manufacturer-backed sourcing network and a dedicated export team connecting product, quality and shipment decisions.

Family manufacturing roots · 1990Direct export development · 2026
Vũ Phong Phú team at the company entrance
The Vũ Phong Phú team at our factory entrance.
Vũ Phong Phú factory archive.Our manufacturing heritage
Vũ Phong Phú factory archive.
Factory exterior from the supplied company photo archive.Our factory exterior
Factory exterior from the supplied company photo archive.
01 / OUR ROOTS

Three decades of experience. A new chapter ahead.

Our manufacturing heritage is the foundation of today’s sourcing partnerships.

  1. 1990

    A family manufacturing foundation

    Our family began rice milling in Vietnam. Practical knowledge of raw materials, milling and polishing developed through years of work.

  2. 30+ years

    Experience through processing partnerships

    Manufacturing and processing partnerships with established exporters built familiarity with buyer specifications and international sourcing requirements.

  3. 2026

    A new direct-export chapter

    The Export Department develops direct relationships with international buyers and the Vũ Phong Phú export brand.

02 / WHAT WE BRING

Manufacturing experience for your market

Choose the capability that matches your next sourcing decision.

01

Rice manufacturing

Milling, polishing and production coordination supported by our factory and qualified processing partners.

Explore the factory →
02

OEM & private label

Align the rice, pack format and artwork with your market and brand requirements.

Explore OEM solutions →
03

Export coordination

Discuss specifications, documents and shipment planning with a clear customer contact.

Explore export capabilities →
500 MT / dayProcessing capacity stated in our company profile

Our factory anchors a coordinated supply network. Production scheduling and available capacity are reviewed for each order.

Mrs. Thảo — Vũ Phong Phú team
Founder

Mrs. Thảo

Founder of Vũ Phong Phú.

03 / OUR FOUNDER

The people at the heart of our story

Mrs. Thảo, founder of Vũ Phong Phú.

Our family’s rice-manufacturing roots shape the company’s focus on practical experience, responsible commitments and long-term relationships. Today, the leadership and export team build on that foundation in working with international buyers.

Meet the team →
MEET OUR PEOPLE

People Behind Every Shipment

Meet the people who lead our company, coordinate your order, and support production and quality.

Nguyễn Đình Phong (John) — Vũ Phong Phú team
CEO & Export Director

Nguyễn Đình Phong (John)

View John’s profile →

Leads company strategy, supply-chain partnerships, and major customer relationships.

Nguyễn Văn Hiếu (Brian) — Vũ Phong Phú team
Export Vice Director

Nguyễn Văn Hiếu (Brian)

Leads business development and export sales, helping buyers with rice selection, quotations, and sourcing partnerships.

Hồ Thị Phi Yến — Vũ Phong Phú team
Business Operations & Brand Coordinator

Hồ Thị Phi Yến

Coordinates order progress, export documentation, logistics, and consistent communication across the customer journey.

Ms. Tiên — Vũ Phong Phú team
Finance Support

Ms. Tiên

Supports accounting and financial coordination across company operations.

Mr. Tài — Vũ Phong Phú team
Quality Control (KCS)

Mr. Tài

Part of the team checking rice quality through manufacturing and product inspection.

Mr. Hậu — Vũ Phong Phú team
Quality Control (KCS)

Mr. Hậu

Supports product checks and the quality-control work behind each production batch.

Mr. Hùng — Vũ Phong Phú team
Machinery & Maintenance

Mr. Hùng

Supports machinery and maintenance work on the production floor.

04 / HOW WE WORK

Trust grows through the way we work

Our mission is to give buyers confidence in Vietnamese rice through consistent quality, transparent processes and ownership of our commitments.

OUR VISION

To become a trusted Vietnamese rice supply-chain partner, chosen for transparency, quality and lasting relationships.

  1. 01

    Integrity

    Honest communication and realistic commitments.

  2. 02

    Quality

    Attention across materials, production, packing and delivery.

  3. 03

    Ownership

    A clear contact to coordinate progress and address concerns.

  4. 04

    Continuous improvement

    Learning from operating experience and customer feedback.

  5. 05

    Long-term partnership

    Relationships built on trust, shared progress and mutual growth.

LET’S BUILD THE NEXT CHAPTER

Start a conversation about your rice business

Tell us your market, rice preferences, packaging and expected volume. Our team will help you review the next step.

Contact our team →
PARTNERSHIP CONTROL FRAMEWORK

Four controls behind a responsible order.

01

Agreed specifications & sample approval

Confirm the product specification and approved sample before production.

02

Production monitoring & document review

Review the proposed production location, progress and order records.

03

Pre-shipment verification

Connect product, packing, inspection and shipment identification.

04

Issue communication & after-sales support

Communicate risks and investigate concerns; take responsibility for errors attributable to VPP under the agreement.

VPP RICE · LEGAL IDENTITY

Business registration

Legal entity: VU PHONG PHU RICE POLISHING COMPANY LIMITED · Enterprise number 1200676157. First registered 15 November 2007; sixth amendment 26 June 2026. Personal birth dates and identity numbers are redacted.

View redacted business registration ↗

Rice photograph